Visual identity and video

Hiker

Visual identity and promotional video for an outdoor brand. From geometric logo construction to corporate stationery, logo animation, and outdoor cinematography.

PROJECT NEED

A brand close to nature.

Hiker is an outdoor apparel and gear brand. It needed a cohesive identity that evokes nature, freedom, and backcountry adventure.

The brief required combining a distinct mark with seamless versatility across print, digital media, and video production.

SCOPE

What I did

Geometric logo design and proportional system.
Colour palette and mark variants for all mediums.
Identity guidelines applied across stationery and branded gear.
Logo motion graphics produced in After Effects.
Promotional film production shot on mountain location.

BRANDING

Visual identity & motion

Logo construction and geometric proportional relationships.

Colour palette and brand typography system.

Short animated logo reveal crafted in After Effects.

Hiker outdoor gear and branded merchandise — Identity implementation across apparel and outdoor equipment.

Hiker website design proposal — Modern website concept for the Hiker outdoor brand.

PROMOTIONAL VIDEO

Hiker promotional film

Promotional film showcasing the Hiker brand amidst mountain terrain and rugged nature. Dynamic outdoor cinematography, interplay of light, and open horizons forge an authentic outdoor atmosphere.

Watch film on YouTube

Hiker promotional film · video thumbnail — Hiker promotional video · cinematography in mountain scenery.

RESULT

Cohesive brand identity and implementation.

A comprehensive suite of brand assets. The logo, typography, animated reveal, and promotional film establish an authentic, memorable brand language in print, web, and video.